Leadership is Like Hairspray. Is She or Isn’t She?

There used to be a TV ad for Harmony Hairspray. The strapline was “Is She – Or Isn’t She?” The idea being the hairspray was so subtle (and remember folks we’re talking back when hairspray was made out of Superglue – true fact) that you couldn’t tell if the lady was wearing it or not.

It’s a bit like that moment when you meet someone who in a leadership sense has “got it”. You know they’ve got it, and you don’t know why.

We can learn lessons in leadership from well known figures such as Richard Branson, Freddie Laker and Greg Dyke. My friend Peter Massey read these articles recently and asked this question:

I was struck by a senior director I met this week – his personal behaviours instantly meant I knew he “got it” – as in people and customers. It was such an instant reaction that I couldn’t articulate it. Can you help identify what the personal behaviours are that give a leader away within the first few seconds?

I think it’s a great question. Maybe the give away is something to do with presence? So in those first few seconds the person you meet makes you feel like they are right there with you. Focussed on you.

To which Shereen Qutob added:

I’d add genuine interest in what the other person has to say; really listening and thinking about what that person is sharing and then asking really good inquisitive questions that shows they’re engaged. Also, not checking their Blackberry every 2 seconds when you’re addressing them is a plus!

Love the Blackberry point. The immediacy of technology tools has delivered a level of rudeness into the humble meeting which we simply wouldn’t have tolerated pre-mobile.

Cue Jonathan Wilson. One of the best thinkers I know. Here’s what he had to say on the matter.

I rather think that there could be several books written about those first few seconds. I agree with Shereen and I’d like to look at how you can tell people show interest that you value. Here are some summary thoughts based on my own experience and research. I use ‘he’ for convenience, but it is not gender specific.

The first thing the observer sees is a physical body. One factor, by no means decisive (but no single factor is decisive), is height. Tall people tend to be seen as more powerful (on average, they earn higher salaries, occupy more senior roles and tend to receive shorter sentences when convicted (more rarely than shorter people).

The next things that the observer sees are proportionality and symmetry. Proportionality begins with genes and is maintained by behaviour. Because it takes time to change and maintain body shape, it is a good indicator of self-awareness, self-esteem and sustained personal discipline. Most of us have a ‘better side”. Some are better than others. Symmetry is mostly genetic and is a strong indicator of genetic health and integrity. I don’t approve that physical qualities affect how people assess ‘leaders’, but research show that it does. What matters more is what the leader actually does to lead.

Having seen and judged the body in milliseconds, before consciousness has had chance to kick in, the observer sees posture. Leaders tend towards typical postures. Leaders tend to hold themselves quite straight and tilt their head very slightly backwards, e.g. Barack Obama, Maggie Thatcher, (feminine seducers tend to dip their head and look from underneath, e.g. Princess Di). Looking (slightly) down one’s nose is a leadership behaviour that people accept in context and detest as arrogance in other contexts or if overdone. Engaging conversationalists also tilt their head very slightly to one side.

The next thing that the observer sees is the leader’s gaze. Leaders tend to hold relatively sustained gaze that still scans almost constantly, pausing to focus on the subject of interest, especially people of interest. The ability to sustain gaze that shows continuing, real interest, despite competing forces inspires a belief in those being listened to that they have something important to say to someone whom they believe is important.

Humans have evolved to look at eyes and gaze and to read minute details as part of their ability to form community. Most of this is done quite unconsciously. Much of a leader’s power to influence comes from their ability to use their eye movements appropriately. Some of that is genetic, innate and automatic (pupil dilation). Some is unconsciously learned – and this feels intuitive and innate even though it is not.

Then the observer notices the leader’s movements, occupation of space and the management of space between themselves and those in their physical presence. The leader enjoys more personal freedom of space than his followers and takes more liberty entering other people’s space, which they allow him to do.

They will then hear the leader expressing himself clearly and demonstrating a clear grasp of the issues facing the group he leads. He will frequently do this by asking questions that show his understanding and direct his followers’ attention to significant matters. It is the role of the leader to express, direct and extend his group.

Most of all the observer will notice that the leader’s posture, gaze, behaviour, tone, pace and intonation are consonant with each other, with the group and their common context. They are thus mutually self-reinforcing. They demonstrate the leader’s awareness of himself and of the situation and self-confidence that he and the group can handle the situation well. It is this confluence that inspires people and that enables you to see in a few seconds that he has “got it”.

Wow. And lest we forget, a leader ain’t much good without a few followers. John Schonegevel reminds us:

Fascinating stuff. But before we get too carried away by first impressions, let’s remind ourselves that it takes at least two people; every leader needs at least one follower! So there is much more to the dynamic. And every subsequent interaction also has an impact. I suggest that too often we miss out on the importance of ‘consistency’ as a key leadership quality.

Some interesting answers to the question. And as always we’d love to hear from you. How do you know that someone’s got it – in the first few seconds? Is She or Isn’t She?

photo c/o Auntie P

Social Recruiting Conference Feedback

photo c/o The Sourceress

Earlier this week I went along to the first Social Recruiting conference organised by Alan Whitford of RCEuro and Vic Okezie of Crexia.

The event was very well organised and not overbearingly so. Jo’s ability to check us all in so quickly and seamlessly was a great example of how to do something so well that people almost don’t notice. Good work.  The place was buzzing all day. I met some interesting people, and learned a lot too. #srconf was a very busy hashtag that day! Perhaps one or two less presentations in favour of a little more conversation might’ve made the day even better? Here’s what I learned on the day.

People in the world of recruiting seem to like slides. A lot of them. I struggled to keep up at times, particularly with Matthew Jeffery who blasted his way through an opening presentation which left me feeling….bombarded. Maybe playing lots of wild video games has that affect on EA people? EA are doing some cool stuff in the social recruiting space, I think Matthew said that 65% of their hires come through social media.

Next up was a panel discussion on employee engagement. Jon Ingham chaired the panel made up of Heather Taylor of GiffGaff, Charlie Duff from HRZone and yours truly. I enjoyed Heather’s story of how GiffGaff communicated its way out of a four hour outage last week and Charlie’s observations about engaging communities based on her experience of developing the HRzone community were useful. I find being front of house quite nerve racking so I hope I didn’t put folk off too much. I think I said something about trust existing in the space where what you say and what you do overlap. Profound eh?

Jennifer Candee from SAB Miller told us about savings of around £1.8m delivered through a shift to social recruiting. She couldn’t remember hiring from a job board in the last four years though (watch out job board folks?) and asked folk to start thinking about social media as part of the day job (more on that later). A good story well told.

Lennart Sloof won imagery of the day for me with his cool twitter and facebook training shoes, and his Deloitte cocktail job n skills shaker. Lennart told us of the three people hired via Twitter and the eighteen hires from LinkedIn and left us with his aim to be the first organisation in the Netherlands to kill job boards (uh oh). I appreciated Lennart’s frankness – at one point he offered a view that the reluctance to engage with social media is rude to employees – it shows you don’t trust them.

We broke for lunch. The beef casserole thingie was great; don’t know how I resisted the temptation to go back for thirds. Had a good conversation with Oddgeir Lium from Norway about social media – and how people use these tools to shift from online connections to real life. Thanks Oddgeir.

Mel Carson was our story teller after lunch with some funny stories about Bartell Drugs, a pharmacy in Seattle, and a website designed to recruit monks. True. Mel made a good point about how Microsoft uses social media to facilitate internal education, which in turn leads to external evangelism (a hark back to the monk thing perhaps?) And I was confused by one of Mel’s seven value indicators, the Return on In-action. And you measure that how – assuming you want to of course.

Next up was an in depth look at how Cisco have used Facebook as a place to build a thriving online community. Why Facebook? Sedef Buyukataman (winner of most impressive boots at conference), talked about how Gen X and Gen Y are much less dependant on email, and certainly not impressed by companies who feel the need to wheel out the MD (or other assorted “big guns”). They are more interested in a place where they can easily contribute to a conversation. So Cisco tries hard to be responsive. Listen, respond and keep the conversation going. Cisco uses Facebook because it is quick and easy to update. As a user of a fledgling Facebook company page I agree with her on that point. I encourage you to check out their Facebook pages – well put together with lots of conversations going on.

Ted Meulenkamp from Roche was on next. Roche operates in a heavily regulated environment so selling social and the openness that comes with it in Roche can be tough. I spotted a tweet from James Mayes that popped up alongside Ted’s presentation which read “If you find change hard, imagine how irrelevance will feel? Sell that to the board!” Ted showed us round Facebook and talked about how much more powerful it is when employees are engaged and promoting the brand, rather than the company doing all its own PR. Ted showed us some guidelines which Roche found useful when setting out expectations on communicating personally, about Roche, and professionally, on behalf of Roche. He also talked about the importance of authenticity when communicating, not corporate messages. Ted followed this up with a highly structured editorial weekly agenda, and I don’t know about you but I felt these things jarred a little.

roche social media principles

I felt for Colin Minto from G4S, his slot fell in the middle of a very busy afternoon. And he had a lot of good stuff to tell us about. Colin took a risk agreeing to speak at this conference. When he agreed to take the slot his social strategy was agreed – and still being built. G4S went online a week prior to the event. Brave feller! Jon Ingham has captured the essence of what G4S are trying to achieve far better than I could. I liked Colin’s suggestion that social media would be a lot more readily taken up by some organisations if it had the word community in it. As for his closing point about G4S’s success in developing and launching using a number of specialist vendors – now that’s good collaboration.

Maria Pavelka from Cummins talked engagingly and enthusiastically about the fear a lot of companies have about adopting social recruiting, and the importance of a sound business case to help ease some of that fear. Over the two years Cummins has been using social recruiting, they have reduced cost per hire from £6k to £1.5k and reduced the time to fill a vacancy from 14 weeks to 7. Impressive! Maria’s presentation was punchy and brief – she picked up on the flagging energy that accompanies a long afternoon and gave us a real boost. And I appreciated her acknowledgment of all the online viewers and participants – nice touch.

The finalé – Part One

Vic chaired a lively panel discussion involving Becky Folb, Quezia Soares and @BillBoorman. Quezia bemoaned the automated email which says – thanks for your application – we’ll get back to you in 2 weeks. 2 weeks – that’s like a year online, just not good enough! And I noted a few gems from @BillBoorman including the need to integrate social media, don’t make a special case for it. Social media is about where – not how we communicate. And (drum roll please…) let’s encourage folk to use the tools – not drive them to it with fear. It was a shame that the audience didn’t get time to grill the panel.

The finalé – Part Two

After Alan thanked everyone and we thanked him, it was off to the pub. Some good conversations – and then a snowbound totter home.

snowbound totter home

Thanks Alan and Vic. This was an enjoyable useful day full of good learning and good conversation. You guys must have invested a lot of time and effort to make it run so well. I look forward to the next one.

Epilogue

Here are links to other folks’ views, and photos from the event. I will add to this list as I become aware of more stuff going online.

James Mayes’ Highlights

Feedback from Steve Newson

Love Song

“Just for you, here’s a love song, and it makes me glad to say it’s been a lovely day and it’s OK”

I was motivated by Mervyn Dinnen’s recent post, Beautiful Noise. In the spirit of sharing I offer you a Love Song….actually I’ll leave the song to The Damned. Here are four recent blog posts I really enjoyed and would like to share with you.

Love this idea. Normally I don’t much care for quotes. “I’m not insensitive, I just don’t care” – Homer Simpson. But then I read this by Alison Chisnell and I came over all…motivated. What I love about this story is the sense of involvement to reinvigorate what might otherwise be seen as a rather tired method.

Yeah I know – Thanksgiving was last Thursday. But I’m writing this now and I didn’t want you to miss out on this lovely giving of thanks by Matt Chevy. Matt’s an interesting guy busy making his own way in the world. Matt designed my website and he has a good way with words.

And here’s an ask from TheHRD for some retail love. Not love of the shopping, but love for the retail staff. I’ve worked in retail so I appreciate the request for some festive love and understanding. And Callum Saunders’ follow up comment is great!

I love to read real life examples on leadership. You don’t see many of these about. Gareth Jones wrote a piece called Lessons in Leadership based on his experience of Greg Dyke which fits the bill for me. Great vignettes on managing others, engagement, you and responsibility. Visible leadership, spot on.

Love it.

PS – welcome back FlipChartFT – punk’s not dead 🙂

I’ll be the ticket if you’re my collector
I’ve got the fare if you’re my inspector
I’ll be the luggage if you’ll be the porter
I’ll be the parcel if you’ll be my sorter

Just for you here’s a love song
Just for you here’s a love song
And it makes me glad to say
It’s been a lovely day
And it’s okay

I’ll be the mail you’ll be the guard
I’ll be the ink on your season ticket card
I’ll be the rubbish you’ll be the bin
I’ll be the paint on the sign
If you’ll be the tin