A Business Case for Social Media – aka Real Life

Last week I turned up the wick and really focussed on developing connections into relationships. LinkedIn, blogging, Twitter, Facebook, yadda yadda. I love ’em. Great places for making connections. And then comes the privilege of reinforcing interesting online connections into real, handshakey, conversationy, bike ridey relationships. If you would like to read on, this is the story of a journey into, and out of social media and real life. Or if you prefer, it’s a business case, demonstrating a bountiful return on our investment.

Monday

The week started with Alan Whitford interviewing me for his thought leader series of conversations over at RCEuro.com

I met Alan at the recent ConnectingHR Unconference. He’s an encouraging guy and asks good questions. We had a good conversation about fear, honesty, integrity and The Royal Society for the encouragement of Arts, Manufactures and Commerce. If you are familiar with me then I’m not sure the interview will reveal anything you don’t already know (Alan refers to my “open kimono” style whilst we’re speaking – which means I’m rubbish at keeping secrets!). If you’re new around here you might want to invest ten minutes and take a look. I’m grateful to Alan for taking the time to make this happen. Alan then kindly invited me to join a panel discussion on social media and employee engagement at the upcoming Social Recruiting Conference. The panel is chaired by Jon Ingham and Charlie Duff will be there too so it promises to be lively.

Tuesday

I met Sarah Matthews for lunch. I first met Sarah at the recent ConnectingHR Unconference (huh, didn’t I just write something….). We had an enjoyable and useful conversation about creating value. Not profit, value. We chatted about how closely linked HR and branding are, how it seems to be that the more people skills people (all people, not just HR – I hate it when I hear folk say “people, that’s HR’s job”. Time to resign) have in organisations, the better the organisations are and will be. And we talked about less concentrating more doing, which prompted us to order lunch. A great conversation, thanks Sarah.

And then I dashed off to help make “Is Bad Behaviour Killing Big Business Live” – come to life. I think it worked.

Wednesday

I met Flora Marriott and some of her colleagues at Yell Adworks. I first met Flora at the recent ConnectingHR Unconference (groundhog day post?). They do stuff at Yell Adworks. Quickly and effectively. A fantastic example of action, inspiration, flow and productivity. I was left breathless by the pace, the action, the subtle visible leadership.

I journeyed on to meet with Jonathan Wilson. I’ve known Jonathan for many years and am proud to call him a friend an associate. We got together at Friends Meeting House near Euston. A wonderful venue for a more leisurely meeting. Good coffee, free wi-fi. Recommmended venue.

Thursday

I attended the inaugural London HR at the Table. There I met Vandy and Katherine. Two people who fill me with optimism and creativity. I also met Claire Walsh again. I first met Claire at the recent ConnectingHR Unconference (you’re kidding me right? No – it’s true). I learned that Claire has more ideas in a lunch break than I have in a week! It’s always exciting to be at the start of something interesting. Thanks folks.

Friday

I wrote a song about writer’s block for Callum Saunders (yeah, I first met him at ConnectingHR etc etc)

I took my daughter Keira to ballet class

Saturday

I enjoyed a lovely bicycle ride with two good friends, Marky Mark, and Lord Ingram. I enjoy cycling and yet since my off eighteen months ago I’ve lost my bottle. If you want to learn more about that, feel free to watch the dodgy rap video my daughter and I recorded to mark the occasion. Where previously I used to enjoy blatting along dual carriageways time trialling at speeds (sometimes) in excess of 40mph, I now crawl timidly along the lanes and byways. I get scared every time I ride, and I keep going back for more and getting a teeny bit less scared (well most days at least). I’m encouraged by the support from my clubmates.

In the evening I joined more friends from the world of cycling for dinner to help celebrate a birthday. Most, if not all of my cycling fun is arranged online first.

Sunday

Spent a lovely day with Carole and Keira, and then went with them to enjoy a 21st birthday party.

Flow

I have been privileged to be in the moment many times recently. Flow is hard work, and enormously rewarding. And it beats the crap out of work life balance every time.

Return on Investment

Folk often ask me, so where’s the return on your social media investment? Return means different things to different people so all I will say is there is a lot of value being created by the interesting people I meet who motivate and inspire me. And if that ain’t a good enough business case, well tough luck buddy – we approved it at our last board meeting and we’re doing it. Now.

Is Bad Behaviour Killing Big Business – Live!

Tomorrow we are getting together to discuss this very question. This informal get together which will shamelessly draw on inspiration from the ConnectingHR Unconference to hopefully create a similar buzz is happening at 48 Brushfield Street, on November 16th, between 4pm and 7pm. Admission is free and we have a few places left so if you fancy joining us, please drop me a line and I will save you a place.

One of the things we shan’t be doing is any speed networking (aggghhh!). Something we are encouraging our guests to do is to make their own business cards for the event. Why? Well other than a chance to do something a little different and expose your creative side, no good reason. Just seemed like a good idea at the time. Having kicked off this encouragement I got stuck into giving the home made approach a go, and thankfully Keira (aged 7 and 3/4) was on hand to provide artistic direction and lots of help. So I share the results with you in the hope that if you are coming next week you can now see that it’s more about personal touch than artistic quality.

Looking forward to good conversations – and more creativity!

These are my two faves so far:

Stop Doing Dumb Things to Customers Business Card
Stop Doing Dumb Things to Customers Business Card

By Keira. Pencil and foam letters on white card

What Goes Around Business Card
What Goes Around Business Card

By yours truly. Felt pen and acrylic paint on white card

Engaging Leadership. An Experiment With Value Based Pricing

Following the success of our first co-created conference we’re running another, titled Engaging Leadership, in London on November 3rd 2010. The day will be loosely structured around leadership, communication, behaviour and information overload. What effects do they have on you, your colleagues and your customers, and how can we lead and encourage people to make work better?

Uniquely we are offering this event using a value based pricing model. How does that work? You can buy up to two tickets per organisation (we thought it would be nice if you could bring a friend) at a cost of £0, zero pounds. Come along to the conference in Central London on November 3rd 2010 from 10am to 5pm. Meet interesting people, learn and share useful ideas to take away and generate increased enthusiasm and new ideas with your people to make an immediate impact on your organisation.

After the event we will share with you all the learning and value from the day and you decide what, if anything, the event was worth, and pay us accordingly. No strings, no pressure. You decide.

We want this to be the start of a new way of engaging and learning. Ideally we hope you will make a contribution based on the value you or your firm has gained from this event so we can sustain and grow this model into next year and beyond. But it is up to you. Entirely up to you.

We already have confirmed attendees from Vodafone, O2, The Affinity Trust, E.On and HRzone. We have to limit attendance to fewer than forty people and we hope you can join us too.

Click here to reserve your ticket and see what we have lined up for the day so far.

Warning!

We do not recommend this event to anyone who plans to continue to act and behave in the way they always have done and yet expect different results and outcomes. You will meet interesting and useful people. You run the risk of learning something new and you will be asked to take action. You have been warned.