Employee Engagement is a need to have, not a nice to have.

Interesting article by Ian Buckingham over on the People Management site.

Ian talks about reciprocity (a favourite subject of ours!) and writes about how the principle of reciprocity is easy to grasp, but not necessarily so simple to implement. Given how reluctant many organisations are when it comes to letting folk practice something new, his observation is well made and well understood here. Ian points us in the direction of some work done by the University of Akron’s Centre for Organizational Research, which highlights that engaged employees tend to:

• Be more satisfied with their jobs;
• Be more likely to stay with their employer even when other opportunities emerge;
• Be more tolerant of (perceived) temporary economic hardships that are down to the economy;
• Bring a consistently higher level of commitment, creativity and energy to their jobs;
• Demonstrate higher levels of “good citizenship” behaviours both at and away from work.

Perhaps unsurprisingly, I particularly like the final point in the list. Linking citizenship to engagement, through a sense of responsibility and sustainability in and outside of the workplace is key to deepening our understanding of the fundamental, and I believe essential link between engagement and service. Very pleased to see this gets drawn out of the research.

Ian closes by reminding us that in tough times, resorting to push communication cloaked in the trappings of engagement is like washing the car and then parking it under a tree full of pigeons. Heh, nice one Ian!

Heading for the Door

Since last Summer I’ve been tracking job vacancies using highly sophisticated technology. Actually I registered for a vacancy aggregator and watched how many new vacancies they advertised each week. The number drifted slowly through the Summer, flatlined in Autumn before a typical fall just before Christmas (we all know the only dude in the job market at that time is Santa). Early in the New Year numbers picked up and they are now holding steady at levels around twice what they were last Summer.

I believe this is the start of a wave of disengagement in action. I and others have predicted that people will start to move as soon as they can. This is in part due to the lack of creative engagement practice through the tougher times. It’s a case of workers saying “you didn’t trust us when the going got tough, why should we trust you now?” and voting with their feet. No surprise to me at all. The cost to business will be significant and the disruption to service considerable. What amazes me is we’ve seen all this before – people who run businesses have very poor memories it would seem. Either that or all the talk about respect for the work force and valuing the customer is just junk, spoken in the name of short term profits.

How’s it looking where you are? Are more good people heading for the door?

Team Work

Today we’re looking at how teams of people can come together and integrate difference without losing it. As a result, they can create great power with and for each other, not over each other. Here are two good examples.

Last week a committed bunch of football supporters got together at a fund raising event to raise £10,000 for their club. The club will use this money to help fund a loan player for the squad until the end of the season. The group of supporters are known as the Tranmere and Wirral Football Supporters’ Trust, the football club is Tranmere Rovers. The event was promoted on national radio by the trust and club together, it was featured on the club’s official website and doubtless elsewhere locally too. The supporters trust succeeded and hit their fundraising goal. This interested me for three reasons:

1 – It’s unusual, and impressive, to see a football supporters trust working closely with the club they support. Too often these trusts are viewed as an unnecessary irritant by the club, and I know this has been the case in the past in this example. Now, differences have been overcome, and clearly everyone is working together for a common aim.

2 – This shows how powerfully people can unite in support of a cause, or brand, they believe in. The people who supported this fund raiser have lots of differences. Where they live, how they work, what they look like, religious beliefs will doubtless be just a few differences. Yet they’ve integrated those differences and come together to show visible leadership in support of something important to them.

3 – This proves that persistence pays off. As a lifelong Tranmere Rovers supporter and former member of the Trust I’m personally delighted to see that.

I had a chat with Brad Jennings this week. Brad’s an interesting guy, currently working with Vodafone. He focuses on the power of communication to create a branded employee experience which in turn will create a branded customer experience.

Brad spoke about the excitement that can be generated in large organisations around bringing the spirit of the brand to life. He spoke passionately (well what did you expect?) about:

How powerful it is when people come together in support of the brand they work for and believe in. The people who work in Vodafone have lots of differences both individual and the role they play within the organisation, so the goal is to merge those differences and bring people together to support something important to everyone.

Each employee loves the brand in their own individual way, so why not release that spirit and encourage employees to be brand advocates not brand clones.

Brad’s approach is about energy and passion to ignite the brand by integrating the difference without losing the difference. That’s powerful.