Learning Always Breeds Loyalty

People love to learn and they form a close bond with the organisation that helped them learn. We see this in schools, colleges and universities which have strong alumni networks. Many organisations could use this link to engage the workforce and create a powerful bond.

Here’s an exciting example of learning creating great results.

As a motivation technique (usually called Innovation Time Off), all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google’s newer services, such as Gmail, Google News, and AdSense originated from these independent endeavours. In a talk at Stanford University, Marissa Mayer, Google’s Vice President of Search Products and User Experience, stated that her analysis showed that 50% of the new product launches originated from the 20% time.

I am surprised that more organisations don’t spot this powerful connection and do something about it. Too often the personal development opportunities offered by an organisation to its staff, serve to benefit only the organisation. They make the person better at doing what the organisation wants, with little or no regard for the person as a whole. There’s nothing personal about that.

Given the strong bond between learning and loyalty, opportunities for real personal development could be a useful way to engage and motivate staff. Much more fulfilling than the usual morally suspect financial incentives we tend to see trotted out. Pay people a decent salary; maybe include within that salary a small development fund. Give people time to develop, work on projects that interest them, and watch them grow into satisfied employees, acting as genuine advocates for the organisation.

Mass Disengagement – But Are We Surprised?

The CIPD says job satisfaction is falling in the UK

the CIPD’s measure of job satisfaction has dropped from a score of 46 to 37 according to the latest Employee Outlook survey of 2,000 staff. More people (42 per cent) reported excessive pressures at work, compared to six months ago (38 per cent), while employees were also more likely to say they have seen increases in stress and conflict at work, as well as bullying by line managers.

The previous survey shown some resilience, based on the premise that people felt “lucky” to have a job. Claire McCartney, the CIPD’s resourcing and talent planning adviser, said: “In the spring we interpreted high job satisfaction in the face of the recession as a ‘fixed grin’, where employees felt lucky just to have a job. In this quarter, the fixed grin is slipping and the temporary goodwill is being replaced with increasing frustration.”

Another interesting figure from the last report in April is a rise from 34 to 40 per cent of staff that ideally would like to change jobs. My own experience shows me that workers with scarce skills are already migrating and there is increasing talk of a war for talent as the economy picks up.

This may come as a disappointment but I doubt it is much of a surprise. For months here at What Goes Around Limited we have been asking business leaders questions like:

How are you going to motivate your people?
How are you going to get them to give the discretionary effort that’s so vital in delivering a great customer experience?
How are you going to get your people to trust you, and each other?

Referencing the first question specifically, experience in large organisations shows us that simple basic recognition is poorly executed. In a global telco, less than 3 out of 10 could strongly agree with the statement “In the last 7 days I’ve received praise or recognition for good work”. That’s despite the fact this statement is widely acknowledged as a critical key in the link between managers and staff.

There is a strong link between the strategy, planning and delivery of change management, and employee engagement. Our experience in organisations which struggle with engagement shows me they also struggle with managing change. In one such organisation I have observed that only 6% of employees can strongly agree with the statement “I feel that change is well managed in this organisation”. Examples of why this is so include;

We don’t finish what we start
We don’t engage, we tend to dictate
We don’t communicate change effectively

We also frequently observe a lack of clarity around job expectations, and too often workers do not seem to have the systems and tools they need to do the job right. And of course, people want to be involved. They want to help the organisation to Stop Doing Dumb Things to Customers. This co-existence is powerful and also rare.

There is some interesting research published by Right Management which supports this connection. According to their recent global study, ninety-four percent of employees who report that change was not handled well in their organizations are disengaged. They go on to identify nine drivers of successful change which in turn support high levels of engagement. They are:

1. Senior leaders implement effective change
2. Safe and healthy workplace
3. Efficient work processes and people systems
4. Fit-for-purpose structure
5. Open and honest communication
6. Employees empowered to make changes to the way things are done
7. Teamwork between business units/departments
8. Resources to do the job well
9. Line managers have appropriate skills

I agree with a number of these points, particularly 3, 4, 5, and 7, 8 and 9. Whilst I acknowledge that senior leadership has its place I am seeing signs of successful change being co-created by workers and customers. Sometimes this has the encouragement of senior leaders but they often have little or nothing to do with its implementation, and quite rightly so. They rarely get closer to the customer or front line staff to have any direct experience, and so they are much more powerful as an encourager rather than a do-er.

Likewise, empowerment is a word often used to encourage people to get involved, or take action themselves. Too often though, the accepted culture is to wait for empowerment to be given, after all we define empowerment as “to give someone official authority or the freedom to do something.” What organisations really need is a culture of getting on and doing the right things for the right reasons, without waiting to be told. This comes from a culture of autonomy, trust and respect, and as my experience shows, can lead to great, sustainable business results.

So how can we make these things happen? A practical thing that one can do at any meeting is to ask, “What have we agreed to do?” and in turn, “What are you personally going to do to help us achieve what we have all agreed to do?” Then listen for a SMART objective. Anyone is more likely to deliver what he or she hears themselves commit to aloud in front of their peers than to fulfill someone else’s draft of the minutes of a meeting long after the discussion. Our experience shows us that commitment and delivery builds positive trust very quickly.

Also, we have a wealth of good practice at our disposal. In a recently published article on HR Zone, we offered up ten practical engagement tips for managers. These were compiled through a series of interviews with top performing line managers at all organisational levels, so they are based on people’s actual experience.

If you want to find out more about how we help engaged people create great customer experiences, then drop us a line from the get in touch page on this site, we’d be happy to help you co-create something special.

Lead the way!

Thinking Differently – Olympic Style

I met Chris Boardman earlier this year. He was talking about the changes in thinking he had undergone to shift from a hugely successful solo sports star, to the leader of the Secret Squirrel Club. This club was where all the innovation and new designs emerged for the multi medal winning GB cycling team at the Beijing Olympics.

He set the scene with a few fun ideas. First he told the story of how the US space agency commissioned the first pen to write in space, spent $11m and then spotted the Russians using a pencil which cost them nothing to develop. Good story, strictly urban legend though.

Boardman then gave 6 of us an A4 sheet of paper and challenged us to be only in contact with the paper and each other after 30 seconds. We (just) managed to all hold hands and lean out from the paper on which our tippy toes were struggling to fit when the 30 second shout went up. He then folded the paper in half and challenged us again, and so this went on until we quickly collapsed in a heap on the floor. At that point he said, “Of course you could all have held the piece of paper and just jumped in the air at the 30 second point.” Yes we could, but we weren’t thinking differently.

I blogged about more of this here and Michael Lawrence who works for BP over in Chicago got in touch and asked for more news on Boardman’s different thinking. Sorry for the long delay Michael, what follows are the headlines from the discussion:

Learn to listen. The fun stuff that Boardman first spoke about was designed to do exactly that. Some careful listening to his instructions may have seen us crack the folded paper dilemma.

Involve people in the process. Boardman spoke about how his team would design stuff, do tests on the athletes, get information from the tests, and then tell the athletes the information. The athletes would ignore the feedback and carry on largely as before. They shifted to a position of co-creation. A great example is the aero helmets the cyclists wore in Beijing. The design team were struggling to get any meaningful feedback on some new designs they had presented to the athletes. Starting again from scratch, the team went through loads of different design shapes, different materials, and different tests. This time they did it together, involved the athletes from the start. After loads of experimentation (some if it quite bizarre by previous standards), the result was a successful piece of co-created kit which drew on the very best feedback from the whole team.

Be curious. The co-creation process outlined above helped foster a sense of curiosity. The team began to explore more and more possibilities; they lost the gut instinct to reject ideas too quickly, accumulating over 10,000 ideas in the run up to the Beijing Olympics.

Allow time for things to go wrong. Self explanatory and very important, though we seldom do it.

Choose your own attitude. You can only affect you, don’t obsess about the competition, focus on what you can achieve. Success comes from being as good as you can be, and this feeling helps put you in control.

He closed with a machine gun fire of High Performance Essentials:

Value diversity (Boardman got very passionate about this), clearly defined roles, parked egos to ensure the best group performance, share praise, trust, listening and understanding. Finally, he stressed the importance of fun as a great way of keeping a team together, particularly when things were stressful.

I hope Michael and many others find this useful. Feel free to add any further ideas of your own.