The Art of The Possible : Working Out Loud

A story about showing your work, adapting your work, and being open to the possibilities.

I recently wrote about the art of the possible, and how analog tools (pencils, paintbrushes etc) still have powerful relevance in a digital world. I wasn’t suggesting that one is somehow better than the other, rather that both matter. An analog, artistic inquiry of our work can be a very powerful thing. Equally, lots of the work I love to do is generated through connections initially made online, and then nurtured in real life, and the idea of working out loud, something I love to practice, is made simpler thanks to the digital spaces we inhabit. Analog and digital. Both matter.

Last year, my friend Neil Usher kindly agreed to give me some feedback when I was compiling some information about my work to share with people interested in hiring me. Part of this work was a series of visual images, which I gathered together using the haikudeck presentation tool.


What Goes Around – Principles of Work 

The simplicity of the deck worked well enough, and Neil suggested that I could make it stand out more by creating another version. ‘Use your own stuff – not stock photo type images’, Neil offered. I took the idea on board and began what became a long process of drawing, tracing, and colouring my own version of the slides.

Though the general idea remains the same – there is a big difference between the two pieces of work. The second one is better. It’s me, showing my work, and what you can expect of me. I’m grateful to Neil for the suggestion.

I figured that was it. The work was done, things move on, and I was wrong. Crystal Miller, another friend in my network spotted my hand made slides and asked if I would consider drawing a set for one of her clients, who was seeking a visual representation for some values/principles. We talked, agreed the creative basis of the project, and some general terms, then I got on with it. Part of the deal was that I could represent these ideas as I saw fit. At first, I struggled to get going with such an open remit. Would the work be liked? That question quickly took me to all the usual ‘I’m not good enough’ places we experience, particularly when doing something new. My client was very supportive and though I wobbled a few times – the work began to flow. In time, a series of 16 images emerged.

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I learned a lot from this process. Some days the pens moved freely, some days not. At times when I got stuck, I asked for help, and I got it. Ideas, nudges, confidence – many things came from asking. At times I practiced the art of ‘it’s good enough, move on’. And at times, I redid images completely. Trying to balance satisfaction with deadlines can become an interesting tangle, and what emerged is a body of work the client is really pleased with. So am I.

Importantly, if I hadn’t responded to Neil’s suggestion, if I hadn’t been open to the possibilities, and if I hadn’t worked out loud, we wouldn’t be looking at these pictures now. And if I can work like this, you can too.

Author: Doug Shaw

Artist and Consultant. Embracing uncertainty, sketching myself into existence. Helping people do things differently, through an artistic lens.

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