In January 2009 I wrote a short piece about demystifying communication called Economic Intelligence for Eight Year Olds. In part the piece was about how writers for The Economist magazine use words and a writing style that can be understood by someone aged 8. Fantastic idea! Ever since then I’ve waited patiently for The Economist to deliver a front cover that meets the same criteria. It’s happened. My daughter Keira took one look at the latest front cover and voila! OK Keira’s seven and a half but you get the idea.
