Sadly I’m not talking chicken jalfrezi. Currys, the pushy high street retailer has finally pushed me too far.
Rewind to July 2011 and after seeking advice from my Twitter buddies I went shopping for a netbook. I ended up in the Currys/PC World on the outskirts of Croydon. They had the item I wanted in stock at an acceptable price. I bought it. I left, not before asking the cashier to ensure that I wasn’t added to any email marketing lists…please.
Since the date of purchase I’ve been receiving regular sales emails from Currys and PC World. Each time one arrives I click unsubscribe and their web site tells me:
I put up with this for months, man how lame is that? Anyhoo – before Christmas I had a go at contacting Sebastian James, one of the company directors who has a twitter account. I expressed my frustration and asked for help. I got no reply. Maybe in the run up to Christmas wasn’t a great time to contact him so I tried again in the New Year. Nowt, nada, not a sausage. Sebastian clearly uses his Twitter account, though seemingly not to direct and help resolve customer complaints.
A few days ago I hopped onto the Stop Doing Dumb Things to Customers Facebook page and asked for help. Julia suggested that Currys might appreciate a rocket up the backside (my interpretation of what she actually said), courtesy of the Advertising Standards Authority. So today – I’ve registered a complaint with the ASA. How tedious, and if it gets Currys off my back well it will have been worth it.
I’ll keep you posted – and if anyone can suggest a suitably mischievous way I might repay Currys for persistently ignoring my requests, I’m open to suggestions.
Update: Thanks to Julia for suggesting the ICO as another place to get help with removing unwanted email