Using Commitment and Ownership to Enhance Engagement

One of the many links I followed on Twitter today took me to a very interesting piece by Terrence Seamon. The article is called “Engagement: A New Lens on Performance Review”. What I like about it is a) it’s a short and simple read and b) it ties engagement, productivity and performance together neatly. Here’s a brief extract and you can click here for the article on Terrence’s blog. Good work.

If a business leader hears about employee engagement and sees the potential in it to raise his organization’s productivity and profitability, how would he link it to his annual performance management process?

Commitment – Essentially, employee engagement comes down to commitment: How committed is the employee to the organization? Let’s cut to the quick on this and say: Employee commitment is directly related to the degree of commitment they feel from the organization. So, if you want high performance from employees, demonstrate your commitment to them. This can take a variety of forms. In the context of performance review, one thing you can do is “turn the tables” and ask the employee for feedback. Ask: How are we doing? What can we do to provide you with better support this year? What are your goals that we can help you with?

Ownership – Some employees are already highly engaged. If you could “pop the lid” on their psyches and peer inside, what would you see? One of the things you’d notice is that they have the attitude of an owner. They take ownership of the things they do. They don’t need much supervision. And they don’t need your feedback either in most cases. In fact, they are their own toughest critics most of the time.

Is Your Message Clear or Are You Contributing to the Noise?

This post is part of the Guest Blog Grand Tour over at Life Without Pants – an epic journey of over 75 guest posts. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!

If you’re an avid reader of my blog…wait, you’re not reading it yet? What are you waiting for?

Ehem, anyway, if you’re an avid reader of my blog you know that I am not a man of few words – in  fact – if there’s one thing I continue to work on as a writer, it’s condensing my long winded thoughts into concise, easy to digest ideas. Because when it comes to writing, sometimes less is truly more.

Seth Godin, Carlos Miceli, & Tim Jahn are three guys I admire for their ability to say a lot without saying a lot. They represent a ‘big picture’ concept that a lot of bloggers and businesses neglect. They’re able to get their message across without clutter – they cut through the noise and get to the point. When you get wordy, when you throw a lot of messages and signals at someone, you run the risk of losing them in translation.

I’m a freelance web designer myself – and there are three things I always tell the clients I work with who are building their website or blog.

Your calls to action must be obvious

If I want to subscribe to your blog, send you an email, or buy your product. I don’t want to figure out how to do it; I just want to do it. Make sure it’s easy for your visitors to do what you want them to.

Provide easy navigation

Again, this goes along the same lines as creating clear calls to action – your page navigation needs to be clear and consistent. Leave a trail of breadcrumbs that is easy for your visitors to follow and navigate through.

Define your takeaways

On each page of your site, there needs to be a clear takeaway – whether it’s simply to read and comment on a blog post, subscribe to a newsletter, or sign up for a service – you need to define a purpose for every single page of your website – and make that purpose easy to define for your visitors.

You don’t hold your breath all the time. Sometimes a grandiose 1000 word blog post is in the cards – but never underestimate the power a few impactful words can have. Sometimes, in fact, often-times, less truly can be more. There is beauty in simplicity.

9 Ways to Deliver Common Sense Customer Service

I really enjoy a visit to David Zinger’s site. He gets lots of folk involved in what employee engagement means. Like David, I believe that engagement is essential for the delivery of great service. Another guy who thinks the same is Phil Gerbyshak. Here are Phil’s 9 ways to deliver common sense customer service. Headlines only – take a trip to David’s excellent website for a bit more detail.

Enjoy

1. First impressions matter (a lot!)
2. Tune the customer in and the world out – When your customer is talking, listen to what they’re saying.
3. Please and thank you still count – Remember those manners your parents taught you? Use them…ALL THE TIME!
4. You don’t know everything (but you better still find the answer) – When you read it, you know it’s true.
5. Customers aren’t always right (but they are always the customer)
6. People’s names are like gold (learn them fast)
7. Your name matters too – Take a few moments to introduce yourself too.
8. Complaints are great– Complaints are an opportunity to fix what’s wrong.
9. Service recovery matters (a lot!)