We ran this year’s Stop Doing Dumb Things event and charged our guests £119 +VAT. That price was a ‘think of a number’, intuitive guess in the dark, so we now have a conundrum that you may be able to help us with, please.
The event generated revenue of about £6,000 and produced a surplus of about £1,600, though we didn’t pay any people for organising it. Bearing in mind the financial risk, we think that is OK for such an event (first time around). And we’d like to do a bit better next time and make it a better event too (e.g. provide a sound system, etc), and keep challenging the established market place (well you’d expect nothing less eh?!).
So here’s a question: “What do you think you/other people/companies would think is really good value that they could decide and sign up to without major hassle of getting board approval etc?” Should value be based on the learning people gain, comparison with other conferences/events, the good feelings people seem to have enjoyed together? We’re tempted to write down some numbers and get your reaction, but on balance, we’d rather just ask for your responses please – and please do include a suggested number or two. It’ll help us focus our thinking for 2012.
Thanks your very much for your consideration. If you feel you’d rather not say, that’s fine too, and please remember next year that we did ask and some will have replied!