I don’t really want to go into the details of curry after effect. No, best not eh. So how are things in unsolicited email land? If that sentence means nowt to you, you can enjoy the Currys experience and song here first, then pop back and continue…
After five months of trying unsuccessfully to unsubscribe from Currys email database, the first Currys blog post, song and complaint letter to the ASA went live on Jan 12th. In 24 hours the song and blog post together received just shy of 400 views.
On Jan 13th some Twitter conversation started when @dixonsdelivery made contact
On Jan 15th I shared my frustration with the CEO of Dixons Stores Group Retail (who own Currys/PC World). And I contacted @dixonsdelivery. That same day I heard from the previously silent @dixonsops. Coincidence? You decide.
I dropped a line to @dixonsops saying I think everything is under control. Then on Jan 16th I got a follow on Twitter from @MarkWebb_Dixons. I followed back on the 17th and this happened:
Yep – we had a conversation, a straightforward, honest and quite enjoyable chat on twitter. Well done Mark. And have the emails stopped yet? Well I had one on Monday – nothing since – fingers crossed.
So once again the power of the song and the social web prevails. And whilst I admit I quite enjoy bashing out these songs about poor service, it doesn’t reflect well on the world of customer service when we have to go to such lengths just to make something simple happen.