I’ve been searching the dictionaries for a definition. What have I found?
A person who buys goods or a service. Cambridge Advanced Learner’s Dictionary
Can’t argue with that. Pretty uninspiring though? What does the Compact Oxford English Dictionary say?
1 a person who buys goods or services from a shop or business. 2 a person or thing of a specified kind that one has to deal with: he’s a tough customer.
Oh dear, I don’t know about you but I’m not feeling the love I expect from a great customer experience. Do you have to actually buy something to be a customer? Once more from Compact Oxford, this time with a twist:
1 the way in which two or more people or things are connected, or the state of being connected. 2 the way in which two or more people or groups regard and behave towards each other
That’s better, kind of.
What do you think? How do you define a customer?