6 Ways to Make Training Better

I’ve been spending time in Riga helping the Latvian Government develop a strategy around smart use of social media for their forthcoming tenure of the 2015 EU Presidency. The past six days of work have been intense, and fun. 42 hours of facilitation plus a further 12 hours of follow up and design tweaks have made for good learning – hopefully for everyone. A busy schedule like this forces you to pay attention. Here are a few things I’ve observed that have helped make for better learning. Maybe some of them will help you too?

Be Prepared

Know your work, know your audience (as much as you can), know yourself. I’m grateful on this last point to have spent time with Neil Morrison in Louisiana recently, to learn and be reminded about the importance of looking after yourself. On this trip to Latvia I’ve drunk bottles and bottle of water, breakfast has usually been muesli and fresh fruit, and I’ve been in bed by ten pm.

Timely Timing

From experience, most people don’t really want or need to know the finite details of timing, beyond a few key things. They want to know when to start, when the breaks are, and when they finish. And you’d better land that last one, preferably a little early. Beyond that – be flexible. Most people seem to appreciate being given the time to flow into areas of interest over prescriptive detailed timings.

Two Important Questions

How do you want to be? What would you like to get? I’m flexible in my approach – yet these two questions have become my go to starting point for many a session. I want to invite people to set the mood and the tone, and to tell me what they expect to take away. I want to know what good feels like, and looks like too. I’m not a mind reader – so I need to ask. Once the group has discussed and agreed these things – they help keep us on a direction of travel. And we review these things along the way. How well are we holding to them? Do they need to change?

Be Adaptable

It doesn’t matter how well the work is going – could it go better? What can you do to create a different, memorable experience? For example, I love to find relevant opportunities to work outside, with the emphasis on relevant, not outside. On my first trip here in March it was bitterly cold and snowing, this time it’s been warm spring weather. Last time we huddled together for warmth (not quite), this time we’ve been outside preparing a photo montage that links this wonderful city we are in, to some important work we are doing.

Our work earlier this week coincided with the first ever live televised debate between (most of) the prospective candidates for the European Commission President. I watched the debate on the TV, tweeted about it and used a number of social media monitoring tools to keep an eye across the debate. The event generated just shy of 50,000 tweets so I wasn’t able to keep up completely, but the following day we were able to analyse the event and think about how we could apply the learning to our own work. The timing of this event meant we could only use the learning from it with one group, but it was relevant, so although it wasn’t in our plan – we ran with it.

Do You Have to Make it Mandatory?

I understand if you are teaching people how to lift boxes and pee straight (not necessarily at the same time), that you might need to make attendance mandatory, but you’re not going to hire me to train for these kind of skills (I hope!). If you’ve hired me, chances are you are seeking to do stuff with each other, not to each other, so think carefully – do we want prisoners or willing guests?

Deliver a Performance

OK, so people haven’t bought a ticket to see you live at the Drury Lane, so care is need here not to overdo it (first and foremost your delivery of the work is about them – not you), but my experience shows me that a little (self deprecating) humour goes a long way. People have a right to expect your enthusiasm too, hence the need to conserve your energy. When you get it right, by the end you should leave it all on the ice. By the end you should be spent.

The past few days in Riga have been great fun, and hard work. I’ve learned a lot about the people here, and as always, I’ve learned more about my work. It’s time to head for home. See you soon.

Created with Haiku Deck, the free presentation app

A Picture Paints a Thousand Words

Working on a social media strategy in Riga. How to take advantage of fine weather and get some good work done too.

Deep in the midst of developing a social media strategy, I asked one of the team of people I’m working with about their use of Flickr. The particular channel they shared with me relates to the Latvian armed forces, and when I asked why they used it, I got a very simple reply:

‘A picture paints a thousand words’

It was late afternoon and the hot Riga spring sunshine was streaming through the windows as we were started exploring the possibilities of using visual aids: photos, videos, info graphics and more, as part of a wider communication strategy. Rather than continue to let the fine weather distract us, I invited the team to split into three groups and go and photograph the city. Each team would then present their view of the city back to the group in the morning, as a way of promoting the city for the upcoming EU Presidency. Extra points would be awarded if the slideshow could capture the three Latvian EU Presidency values: Involving, Growth and Sustainability.

The following day we reconvened and were treated to a series of interesting and entertaining slide shows of Riga. Here are a few excerpts:

Often when the town or city where we work is just somewhere we walk through every day, we take it for granted. It was great to get out and enjoy the sunshine, sure, but the feedback that really interested me from this exercise was how much people appreciated the opportunity to see their city in a different light.

Being Apart – A Part of Being

Today (Easter Monday) I’m flying off to Riga to continue my work with the Latvian Government on smart use of social media and how to build an effective online presence for their tenure of the EU Presidency in 2015. I’m excited. Riga is the 2014 European Capital of Culture and when I’m not working, I look forward to exploring the city.

I love my work. I love where it takes me, and how it challenges me too. And I miss being away from home – a lot. I’m not complaining, just acknowledging that for me, home is where the heart is. So when we are all here, at home together, we try and make the most of it.

Euan Semple wrote something about proper days off on Facebook last week and he’s kindly agreed I can share it with you here.

Proper days off

When she heard that I was flying home on a Saturday a friend of my wife’s response was “Oh do they make you work on a Saturday”. My head went numb as I struggled with who “they” might be, the idea of “making” me do something, and trying to remember what Saturday used to mean as compared to the rest of the week.

The freelance life challenges many of our assumptions about work. It is unpredictable, has fuzzy edges, and there is no “them” telling you what to do. It calls on a steely nerve, for the times when work isn’t coming in, and considerable self discipline to maintain a balance between work and non-work. Especially working from home the lines can get very blurred. Add to this the fact that I love what I do and there is a real risk of working all the time.

I am aware that my photos on Facebook can give the impression that I am always having fun but that’s because the bad bits are less photogenic! I climb hills and take the chance when I am here to do things with my family to really turn off my work head. To make sure that I have proper days off.

The past few days have been spent as family time. We’ve shopped together, done some painting and decorating together (without too much arguing – honestly!), played together, eaten together, and laughed together. You can’t really call it a weekend because all this fun started last Wednesday, and for now, Easter Sunday is where it stops.

Proper days off. They don’t have to be a Saturday, a Sunday or even a Bank Holiday Monday. They just need to be invested in when the chance comes along. See you soon.