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A question of value

This post was prompted by my desire to practice open inclusive working and an interesting discussion on Cliqmunities and the pricing of events over at David Goddin’s place.

We ran this year’s Stop Doing Dumb Things event and charged our guests £119 +VAT. That price was a ‘think of a number’, intuitive guess in the dark, so we now have a conundrum that you may be able to help us with, please.

The event generated revenue of about £6,000 and produced a surplus of about £1,600, though we didn’t pay any people for organising it. Bearing in mind the financial risk, we think that is OK for such an event (first time around). And we’d like to do a bit better next time and make it a better event too (e.g. provide a sound system, etc), and keep challenging the established market place (well you’d expect nothing less eh?!).

So here’s a question: “What do you think you/other people/companies would think is really good value that they could decide and sign up to without major hassle of getting board approval etc?” Should value be based on the learning people gain, comparison with other conferences/events, the good feelings people seem to have enjoyed together? We’re tempted to write down some numbers and get your reaction, but on balance, we’d rather just ask for your responses please – and please do include a suggested number or two. It’ll help us focus our thinking for 2012.

Thanks your very much for your consideration. If you feel you’d rather not say, that’s fine too, and please remember next year that we did ask and some will have replied!

 

Changes

Reputations are important. Good ones seem somehow fragile. Bad ones, much less so. And they are also affected by how long your relationship with them is. I want to stop a while and reflect on how people perceive the CIPD.

Compared to a lot of people in and around HR, my relationship with the CIPD is still young, and thus far I’ve found it very progressive. And yet I meet a lot of people, some members, some ex-members, some not yet members, many of whom think the CIPD is a pretty poor show. And typically their perceptions are based on stories from the past.

I’d like to share with you my views on the CIPD – based on my experiences in 2011. Three things that stand out for me this year are the CIPD Annual conference, the CIPD Social Media in HR conference and the CIPD’s presence on Twitter.

CIPD Annual Conference

I attended this year’s CIPD conference (my first time) as a member of the press. Well, as a guest blogger at least. I had a cool pass that said ‘Doug Shaw – Blogger Blogger’. When I say I had a pass, I confess, I’ve kept it. Nerdy huh?

I had a really good time. I rushed about listening to some interesting folks, and I wrote about these experiences. I put together five blog posts over two days which may not sound much but trust me, I was knackered! The CIPD provided the technical facilities for me to upload my scribblings, and not a hint of editorial control was requested. And the CIPD staff were super helpful. A fun, useful, mutually beneficial experience.

Social Media in HR Conference

I was one of the speakers at this year’s Social Media in HR conference, organised by the CIPD. I was among a raft of established HR practitioners, and the CIPD asked me to talk about enhancing engagement and participation using social tools. I’m sure they could have found another practitioner to cover this slot, and they chose me. The CIPD provided everything I needed to deliver my talk and not a hint of editorial control was requested. Guess what, yep – the CIPD staff were super helpful. I overcame my nerves and did a good job. The day was a fun, useful, mutually beneficial experience.

Twitter

My year on Twitter has been fantastic, and made so by many people. People including Natalia, Robert, Bingleby, NatalieKaty, Anna and Johanna, all from the CIPD. We exchange useful stuff, and conversational fun stuff too. The human side of the organisation shines through.

Declaration of Interests

I’m not a member of the CIPD. I’m not paid by the CIPD. I’m not controlled by the CIPD and they’re certainly not controlled by me! The CIPD didn’t ask me to write this, they will find out about it the same time as you. And they’re not perfect by any means. For example I wonder how much more buzz might have been created at the recent social media conference had they been bolder and set a more affordable ticket price?

Based on my experience, the CIPD are trying hard to change, to evolve and to be more receptive. I think I’m living proof of their efforts. If your perception of the CIPD is based on the distant past, why not catch up with a more recent version?